Originally posted for FSC Interactive
I know it was announced a while back that the Timeline app would eventually be available to pages. But, like many things with Facebook, I wasn’t sure when this would happen or even if it would happen. Imagine my surprise yesterday when I opened one of my Facebook pages and had a big blue box notifying me that as of March 30, 2012 Facebook pages would get a new look. FINALLY, I thought, Timeline for Facebook pages is here!
If you’re the administrator of any Facebook page you may have noticed this blue notification
I am really excited about this. I was thrilled when Timeline rolled out for profiles (we all were, actually. See what our favorite things about Timeline are). But the fact of the matter is that there are a lot of bells and whistles that the current Facebook Page layout offers that will be affected by the change. I’ve had clients already ask a million questions about what this means for them — here are the top 5 questions and their answers to help guide you through using Timeline for your Facebook Page.
1. What Happens to Tabs?
This was probably the question I was asked the most when clients found out about the new Facebook Timeline feature for pages. Don’t worry! Tabs are safe and sound. Kind of. In the new format, tabs live at the very top of the page next to the Page Info. There is a tiny box with a drop-down arrow that will tell how many tabs you have. When you click the drop-down, a full page of tabs will open.
My Advice: Many of the tabs that exist do not have a custom icon to go with them, in fact, a lot of the tabs I see have little cogs or widgets and are U-G-L-Y. With the new layout, you’re going to want to make sure every tab has a square icon that can be previewed when people are looking through your tabs.
2. Where Does the “Like” Button go?
The Like button didn’t disappear, it’s just further down the page than you are used to. With the introduction of the Timeline app comes the Cover Photo (my personal favorite feature of Timeline). The Like button will appear just under the cover photo.
My Advice: Remember that lander you built 6 months ago with a giant arrow pointing directly up saying “LIKE OUR PAGE”? Yeah…you’re going to want to delete that now….
3. Do Default Landers Still Exist?
No. That’s the long and the short of it.
My Advice: Get over it. Some are saying that the disappearance of Default Landers is killing Facebook for Marketing. To be honest, I don’t know how many people actually like a page because of a pretty default lander. Yes, there are fan-gates but if someone is REALLY interested in your Brand they’ll fan you. Maybe you won’t get as many tab browsers but this is an opportunity for Fans to connect with brands because of what they are posting not because of their default tabs.
4. What Happened to My Admin Options?
The admin options have moved from the right of the wall to above the cover photo. In the new Admin Panel, you’ll see recent notifications, Recent Likes, Quick Insights and, something new; Messages. With the new Timeline feature people will be able to send your page a message. Think of what this could do for customer service! There are also options to “Manage” “Build Audience” and “Help.”
My Advice: Check all of these different features out before you hide the Admin Panel. And definitely, definitely take the tour when you change your settings. This is a great snapshot of what has been happening on your page but don’t forget to review insights (thoroughly) on a regular basis.
5. Can I Customize the Four Boxes at the Top?
Yes, phew! The four boxes at the top can be customized and like I mentioned earlier every tab you have, especially the four that are visible, should have customized icons. To switch the Tabs around you simply click on the pencil icon on the Tab and choose which Tab you want to switch places with.
My Advice: Change those icons TODAY!
If you go to your page one day and see it has been permanently changed, don’t worry! You’ll be notified who changed it.
If you click to preview the new layout you can go back to the old layout. Timeline won’t be a must-do thing until the end of March.
The Cover Photo can be anything and Facebook will allow you to drag around to get exactly what you’re looking for but don’t forget to click “save.” The photo should be about 850px wide and 315px tall.
Those custom icons for tabs I keep talking about, those specs are: 111 x 74px.
Your Tab space is bigger now. The new sizing for that is: 810px wide.
While I’d like to think that you all got everything you needed from my one post about Facebook Timeline for pages, I’m not quite that naive. Here are some of my favorite resources for learning more about Timeline for Facebook Pages.
From Mashable: Facebook brand Timelines: 6 Big Changes Every Marketer Needs to Understand
From Facebook: Introducing New Facebook Pages
From AllFacebook.com: 7 Crucial Things to Know About Timeline for Facebook Pages